
I cofounded an app that made over $1 million in the last year. We pivoted 5 times and made one big mistake before finding success.
- Business Insider
Alex Ruber and his cofounder, Parth Chopra, entered YC's fall 2024 batch with an AI shopping tool. After running at a loss, they pivoted through five to six ideas before finding success. He said their biggest mistake during the search for a winning app was how they handled pivots.











